Website's Logo Concept


When a compliment was paid to me by Cousin Lloyd Reinhardt regarding our ohana website and thanking me for "keeping the homefires burning", his words of encouragement was just the catalyst I needed to design a family logo for our website. Our collaboration of his planting the seed, my daughter Traci Carvalho-Mattos providing the Hawaiian translation and my vivid imagination, is the result you see pictured here. "E ho'a ana ke ahi", literally translates to, "ho'a", which means to ignite, lit or burn; "e ana" is used in sentence structure, continuing, or to continue; "ke", which means the; and "ahi", means fire, in this respect, "home-fire". Roughly, it translates to "keep the fire burning or lit".  [Note: we recently redesigned our kalo graphics to reflect ohana or unity; and our fonts (lettering) the semblance of  embers, fire, or "home-fires burning"].

The "kalo" or taro, was used instinctively because, the name Paukukalo translates as, "pauku", which means sections and "kalo", of course, means taro.  Books referred to our Paukukalo area, Wailuku and Waihee, were at one time, the state's largest wet taro cultivation! The kalo (taro) also represents food or sustenence, but also strong roots, new growth, promise and hope for the future.

The round globe, represents the "aina" (land) or the earth, of which our ohana (family) is spread the world over.  The two bars directily below, represents hands.  The left, blue colored hand are our Alii (chief, cheifess, or royalty) or blueblood--which can be found in our lineage or the kanaka maoli (full-blooded, Native Hawaiian) that makes us proud, if not stubborn!  The brown hand on the right, represents the commoners, the maka `ainana, the keepers of the aina (land)---also a part of our lineage that makes us hardworking and keeps us grounded, if not humble.  Together, these "hands" are symbolically passing or handing the torch over to the next generation.  

Last, the "ao" (light or to enlighten) illuminating from the kalo (taro), is to help guide our ohana on their journeys of discovering who their ancestors were--more so, to be proud of their Hawaiian heritage, if not their humble beginnings!  But most importantly, this "ao" (light) shall serve as a reminder to uphold our legacy... "E ho'a ana ke ahi"...to "keep the fire burning".